Digital PR
Digital PR vs. link building: which does your brand need?
They both earn backlinks, but they solve different problems. Here is how to choose, and when to combine them.
By the RankingSwitch team · · 6 min read
Digital PR and link building are often used interchangeably, but they are different tools. Understanding the difference helps you invest in the one that matches your goals.
Link building is precision
Traditional link building targets specific pages with specific anchors on relevant sites. It is predictable, scalable and ideal for pushing commercial pages up the rankings.
Digital PR is reach
Digital PR earns coverage from journalists through newsworthy stories. Links are less predictable but often come from the most authoritative domains on the web, and the brand exposure is a bonus.
The best strategies use both
PR builds domain-level authority and brand trust. Link building channels that authority to the pages that make you money. Together they compound.